FOR IMMEDIATE RELEASE:
July 17, 2014
“WATCH DOGS” HELPS 8 MILLION NEW FANS HACK INTO CHICAGO ACT MIKE GOLDEN & FRIENDS
CHICAGO- On July 25, 2014 Mike Golden & Friends will headline the House of Blues Chicago for the first time since their recent placement in the critically acclaimed Ubisoft Chicago-based video game “Watch Dogs.” The game has sold over 8 million units worldwide to date, which has helped to shine a spotlight on MG&F and create new opportunities for the band.
A failing traditional music system has artists finding new ways to get the attention of new fans, such as placements in video games and digital properties. The new found attention from “Watch Dogs” has helped MG&F launch a series of firsts: a new and unique merchandise line, pressing the new record (Utopia, featuring Vic Mensa and Donnie Trumpet) on vinyl, increased attention on iTunes, streaming services and social media and unsolicited invitations to play shows outside the Chicago market. The new audience has also sparked new ways to transact with fans, such as accepting cryptocurrencies, like Bitcoin, for music and merchandise.
“It’s great to see people finding value and enjoying new music in the things they already love to do and we’re happy to be a part of it,” says front man Mike Golden.
Mike Golden & Friends is an independent artist based out of Chicago, Illinois. They have headlined the top venues in Chicago and toured the Midwest United States behind 4 genre-bending albums and play a 17+ ages show at The House of Blues Chicago on July 25th, 2014. Tickets are $12 at the door.
Mike Golden is available for interviews and appearances